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Islay in VisitScotland Campaign

Screenshot of the article on the BBC website

If a new campaign by VisitScotland goes to plan then Islay should hopefully see a few more visitors this year. I haven't been able to find full details about it yet, but according to a report £1m campaign to boost car tours on the BBC website Islay will feature heavily in the campaign:

A 'Whiskies of the West' tour will take visitors to distilleries in Oban, Tobermory and Bowmore.

Other attractions taken in by the tours include Torosay Castle and Duart Castle, both on Mull, and the Royal Society for the Protection of Birds (RSPB) Scotland's Loch Gruinart nature reserve on Islay.

I'm slightly confused by the picture the BBC uses to illustrate the report though, is that really Loch Gruinart? The hills on that picture look much steeper and higher than I remember them from the RSPB Loch Gruinart walk 2005 or the Loch Gruinart RSPB walk 2004. But then may be it's just the perspective and a long lens, the mountains in the background could well be the Paps of Jura.

But back to the main topic: Here's the overview page for the Pan European Touring Campaign. It has a link to a touring itineraries page, although I haven't found a ‘Whiskies of the West’ tour on it. The Island Adventure itinerary has Islay and Jura in it, is that what they mean?

If anyone has better information please let me know and I'll post an update.



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